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Real auctions are marketers. That means they have to spend their own time and funds acquiring their own customers. Skin overhead expenses including the value of office space, administration, insurance, licensure, etc. But the one expense that is in all likelihood the costly is price to acquire customers. Nowadays it may be very expensive to advertise. And the effectiveness of their advertising may be poor. Now normal to only get one lead beyond one thousand viewed promotions. That is a.0010 rate of return. And that is just a tether.
A feature would be "5 bedrooms". A benefit would be "5 spacious bedrooms which means your kids aren't yelling at most other trying to share a bed". Offer just says what everyone. The benefits say what it is doing for the prospect; in this case it relieves them of screaming, fighting guys. A benefit does something for a woman. There could be an "oversized dining room" but that won't catch anyone's attention unless you describe what that oversized dining room will do from them, which is enabling to be able to have lasting memories once the whole family can come over for Thanksgiving and have dinner using them.
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Attend luncheons or other daytime events with other real estate agents, lenders, title agents and other colleagues. It is important to make connections with others in a since a single transaction need to have many others to get a part of order for escrow to close.
We did actually from some homes once in awhile, but please don't end up being your hopes up thinking your home will sell because of an agent/office journey. It won't.